Archive for January, 2008

When will it end?

I thought by now we’d be enjoying the fruits of our labors, not to mention back to the mode of actually saving some money. But alas, we are still in the midst of our home renovation. My patience is beginning to run thin as every time I turn around I am writing a check to one of the contractors, buying material, knocking down another wall, and as always cleaning up the DUST!

kitchendemo.JPGI’ve read plenty of articles about home owners who go through the same ordeals with regards to home renovation, but until you are in the midst of it you don’t really appreciate what they meant. We still have a good amount of work to complete in terms of major work, including finishing the family room and the entire kitchen redo, but I can start to see the light at the end of the tunnel.

Once the major work is completed there will still be plenty for me to do. There are plenty of cracked plaster walls in need of repair, painting and some finish carpentry that I will need to handle. Perhaps by the summer, we will be bac to some sort of normal way of life around here. Stay tuned.

Measure this.

It’s amazing how far we’ve come with regards to web analytics. Does anyone remember the days of pulling down your daily web log file and processing it through the earlier version of WebTrends. Well we certainly have come a long way baby.

I’ve always been a data geek and even in those early days, I would consume myself with trying to interpret that plethora of highly illegible data, somehow trying to convince myself and my clients that our marketing efforts were driving traffic to the site. Well I’m still a fan of the statistics and data, but now the tools and event the metrics have changed face.

Google Analytics DashboardUp until recently I was still using WebTrends, however it was their OnDemand product. And while this was a far cry from the early days of its inception, I had always kept my eye on Urchin Tracker. Its simplistic interface, powerful log processing ablity, its humble beginnings and not to mention it was free, quickly made me take notice. As the software grew, others took notice. Most notably Google. Well, I guess the rest is as they say, history.

Now with the advent of Google Analytics (and I know it’s been around for quite awhile), measurement, analytics, trending, whatever you want to call it, is now at anyone’s fingertips. And the thing is it’s such a visual and informative interface, that you actually don’t feel like you are crunching data, but rather reading a story.

It always amazes me to see Google take yet another technology and improve upon it. I’ve definitely seen the reverse in many cases.

It’s just what guys do.

Cold BeerI realize that I am a married man and have two children to care for, but once in awhile, well maybe more than once in awhile, I like to hang out after work with the guys. It’s not that I don’t want to, or enjoy hanging out with my family, but there’s something about hanging around shooting the breeze and downing some cold beers that is, and always will be a guy thing.

Not that we wouldn’t invite the ladies, but somehow it’s just not the same. I know this is a very selfish act and believe me I do feel guilty about it. However, it’s just too damned much fun. And saying “No” to the crew is sometimes out of the question.

I realize that I may be getting a bit old for this fraternity of fun but my old school side wins out in the end. So I’ll end it here and ask you if you’d do the same. Excuse me while I go grab some aspirin as I think I may have overdone it tonight.