Michael Russell

• Phone:
• (302) 229-2778
• Email:
• mike35@yahoo.com
• Website:
• www.corvairflair.com
• Address:
• 19 Cragmere Road, Wilmington, DE 19809, USA

As a veteran entrepreneur of the interactive marketing industry, I bring over 25 years of experience in operations and business management, with a focus on quality and timely delivery solutions. With a background in the creative design and development process, I bring a unique blend of oversight and hands-on skills that enable me to fill a number of roles. My tenure enables me to draw upon experience from managing multidisciplinary teams to delivering total solutions as an individual.

Co-Founder, Vital mHealth

January 2010 – Present

Vital mHealth is a digital healthcare marketing consultancy based on the simple premise that integrity, expertise and straight-talk form the basis for long-term relationships. We offer our clients the comfort of working with top executives and a deep well of experience in healthcare and pharmaceutical marketing. Vital mHealth is dedicated to the strategic design and development of interactive marketing solutions with a focus in the mobile space. As co-founder of this new healthcare interactive marketing company, I am responsible for all facets of the management of operations and delivery, along with the financial position of the organization. My duties also include support of business development and positioning of the company, as well as the creative product.

UEX/Design/Development Specialist, Independent Consultant

March 2008 – Present

My background in design and technology have enabled me to assist agencies and individual companies in developing "user-focused" creative web and mobile approaches. My cross-functional skill sets have allowed me to take client ideas from initial concept to finished product and everything in between. This includes both promotional/marketing and application-centric solutions.

Program and Project Manager, Independent Consultant

March 2008 – Present

Through a unique blend of management and delivery skills, I have been able to provide services to agencies, corporations and individual entrepreneurs in support of their interactive marketing efforts. This support involves the management of small to large projects, maintaining on-time and on-budget delivery, ensuring all team members are in synch. Utilizing a combination of online and offline collaboration tools, I have been able to monitor the pulse of the projects allowing individuals to excel in their focus of expertise. I maintain that 'tool or process is successful without clear and concise communication'. Without clear direction and focus a project is destined to fail. My collaborative approach and sense of teamwork allow me to keep the team focused on the ultimate end point, a satisfied client and a deliverable the team is proud of.

Business Operations Manager, efotolab.com

August 2007 – December 2009

As an e-commerce business that provides sales and fulfillment for the professional photographer, efotolab.com was an opportunity for me to provide my management, operational and marketing skills to assist with the growth and future direction of the organization. I was able to organize and streamline processes that enabled the company to cut overhead costs and maintain profitability. Using my creative background, I was able to concept and create several new and successful marketing campaigns for the company that are still utilized today.

General Manager/Director of Project Management, WhittmanHart Interactive (Now Band Digital)

March 2005 – August 2007

As General Manager of the Philadelphia Office, I was responsible for all employee and departmental matters as it related to the overall company and its direction. I was also responsible for fiscal management and forecast and reporting of revenue based on the overall company target and directive. As Director of Project Management I worked closely with the operational leaders of the company to refine the processes and operations for the interactive side of the business. I was also responsible for the operational duties for the Philadelphia offices and the newly acquired Healthcare Industry focus within the digital marketing space.

Co-Founder & Chief Operating Officer, Insight Interactive Group

December 1999 – March 2005

As Co-Founder and COO of Insight Interactive Group, I was responsible for all internal operations – including the delivery of our overall solutions, human resources, process development and the business financials. Through process-driven focus I was able to foster teamwork among multidisciplinary teams that included, Account Services, Project Management, Creative Design/UEX, Technology, QA, Online Media and Search Marketing, as well as Analytics. Our operational planning for resource management enabled the company to scale from six employees to close to fifty by the year 2005. At this point, I worked with my business partner and the CFO to transact the sale of the company in order to subsidize future growth.

Creative Director of Interactive Services, GDA Digital Media

January 1993 – November 1999

As an early adopter of technology in the creative field, I helped to start GDA Digital Media, one of the earliest interactive communications companies in the region. I led corporate strategic growth and creative efforts for solutions in web development, kiosks and multimedia creation, and video animation. I also led a creative and production team and developed process and procedures that helped integrate this “new” way of thinking. Here I played a key role in that organization’s healthcare marketing expertise for clients such as Johnson & Johnson and Wyeth.

Art Director, Graphic Design Associates

October 1988 – December 1992

Designer/Production Artist, Graphic Design Associates

December 1985 – September 1988

BA in Graphic Design/Communications, University of Miami

1979 – 1983