I’m gonna say it again.

VerdeBook LayoutEarlier last year I wrote a post dealing with my frustration over the lack of cross browser and cross platform consistency when creating XHTML strict code. Well I’m back to gripe again.

Jesus! You would think that the single landing page that I designed over the weekend would be a snap to code. I tried to keep it very simple as I knew I needed to get the site for our VerdéBook out there this week.

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Measure this.

Google Analytics DashboardIt’s amazing how far we’ve come with regards to web analytics. Does anyone remember the days of pulling down your daily web log file and processing it through the earlier version of WebTrends. Well we certainly have come a long way baby.

I’ve always been a data geek and even in those early days, I would consume myself with trying to interpret that plethora of highly illegible data, somehow trying to convince myself and my clients that our marketing efforts were driving traffic to the site. Well I’m still a fan of the statistics and data, but now the tools and event the metrics have changed face.

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Business as usual. No way!

efotolab.comWell, I’m still plugging away here at efotolab.com and I must say I am enjoying the ride. It’s always refreshing to me to be part of something as it grows. While the business is growing slower than we’d all like, it is looking favorable. As we had into the new year it will be challenging to rise above the noise out there and begin turn a profit.

The team recently sat down to discuss plans for 2008 that include among many things a website revamp.

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