Measure this.

Google Analytics DashboardIt’s amazing how far we’ve come with regards to web analytics. Does anyone remember the days of pulling down your daily web log file and processing it through the earlier version of WebTrends. Well we certainly have come a long way baby.

I’ve always been a data geek and even in those early days, I would consume myself with trying to interpret that plethora of highly illegible data, somehow trying to convince myself and my clients that our marketing efforts were driving traffic to the site. Well I’m still a fan of the statistics and data, but now the tools and event the metrics have changed face.

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